How Much Does Checkatrade Cost?

Published figures put Checkatrade membership at around £600–£1,200 a year. Here's where that figure comes from, and how to work out what it really costs you.

The short answer

Published figures put it at around £600–£1,200 a year. Confirm the current price with Checkatrade before you rely on it.

Published UK pricing puts a Checkatrade membership at roughly £600–£1,200 a year, generally paid up front. Checkatrade sets and changes its own pricing, and the published figures are a range rather than a single price, so the only figure to rely on is the one Checkatrade quotes you at the time.

Platform pricing as published by Trades Grow, One Base Media, Sleepless Tradesman and SwiftLead, 2026. Rates change, so check current pricing before relying on these figures.

The membership fee is only half the picture. What matters to your business is what each job won through it ends up costing, and that depends on how much work the membership brings in. This page sets out the published figures, how they compare with other platforms, and how to work out the real cost for you.

Published figures

Checkatrade alongside other platforms

Different charging models, set side by side. The membership is a fixed cost; the others are charged per lead or connection.

Checkatrade £600–£1,200 Per year, generally paid up front
MyBuilder / Rated People £15–£60 Per lead
Bark £6–£30 Per connection
True cost per job won £150–£1,000 Across paid platforms, once conversion is accounted for
Google Ads (roofing) £4.50–£9.20 Per click, charged whether or not it becomes an enquiry

Platform pricing as published by Trades Grow, One Base Media, Sleepless Tradesman and SwiftLead, 2026. Rates change, so check current pricing before relying on these figures. Google Ads figures as published by PositionWorks (2025 UK home services benchmarks, roofing) and Aimpro Digital (2026). Click prices vary by area, service and how well the account is run.

What you're paying for

A membership, not a charge per enquiry

Checkatrade works on a membership basis: you pay for a listing that customers can search, with your profile and reviews on display, rather than paying for each enquiry. That's the main difference from pay-per-lead platforms such as MyBuilder, Rated People and Bark, where you pay per lead or connection. Pay per lead vs subscription sets out the trade-offs, and what do lead companies charge? covers the wider market.

A fixed fee has real advantages. Your cost is predictable, and a busy year spreads it across more jobs. The flip side is that it's paid whether the work comes or not, so a quiet year raises the cost of every job you do win.

The real cost

Working out what Checkatrade costs you per job

  1. Start with the fee

    Take the annual cost you've been quoted, including any extras you've chosen.

  2. Count the jobs it brings

    Track jobs won from Checkatrade enquiries over the year: jobs that went ahead, not enquiries received.

  3. Divide one by the other

    Annual cost divided by jobs won is your cost per job. True cost per job won explains why this beats cost per enquiry as a measure.

  4. Add your time

    Include time spent on visits and quotes that didn't convert. It's part of what the work costs you.

Before you sign

Questions to ask Checkatrade

What exactly is included?

Ask which trades and areas your listing covers and what else the package includes, so you can compare like with like.

What's the term and notice?

Ask about contract length, renewal and how to cancel. Pricing and terms change; check the platform's current terms.

How is payment taken?

Published figures describe the fee as generally paid up front. Ask what payment options apply to your package.

Cost is not the same as value

Whether it's worth it depends on your trade, area and how well you convert. Is Checkatrade worth it for tradesmen? covers that in a balanced way, and Checkatrade vs MyBuilder vs Rated People compares the main platforms. If you're already a member and it's underperforming, start with why is my Checkatrade membership not working?

For comparison

A route with no membership fee

Mortaro Group runs a contractor network with nothing to pay to join and nothing per enquiry. We generate the enquiries ourselves, appoint one contractor to each, and handle the quotation, follow-up and payment administration. Our fee is added on top of your trade rate in the customer's quotation; you're paid your rate in full. See no upfront lead fees, explained.

It's a different model rather than a direct substitute. Work depends on your area, trade and track record, and it suits contractors who are happy to price at trade rate and work to the network's standards. Some contractors use more than one route.

Straight answers

Checkatrade cost questions

Does Checkatrade charge per lead?

Published figures describe Checkatrade as a membership, generally paid up front, rather than a charge per lead. Check Checkatrade's current terms, as models and pricing change.

Why is the published price a range?

The published figures are given as a range rather than a single price, and what you pay is set by Checkatrade for your package. Ask them to confirm what applies to you before you sign.

Is a membership cheaper than paying per lead?

It depends on volume. A fixed membership can work out cheaper per job in a busy year and dearer in a quiet one, while pay-per-lead costs rise and fall with the enquiries you buy. Compare cost per job won across a full year rather than the headline fees.

For contractors

Tell us about your business

Your trade, the areas you cover and the size of work you take on. A person reads every enquiry, and if it looks like a fit we will send you the full application.