How Opportunities Are Allocated
Each enquiry goes to one contractor. Reliability decides who, and a good record earns more of the work in your area.
Allocation
Every enquiry goes to one contractor. Your track record decides how often that contractor is you.
We generate the enquiries ourselves, qualify them, and then appoint a single contractor from the network to each one. Nobody else gets the same customer. Nobody pays to be considered.
The question every contractor asks next is a fair one: how do you decide who gets it? The short answer is track record. How quickly you respond, how clearly you communicate, how you deal with customers, and how the work you have completed has gone.
This page explains that system properly, including what moves you up, what moves you down, what we will not promise, and why we deliberately avoid sending everything to one firm. It sits under our overview of working through a contractor network, and goes into more depth on this one subject.
The starting point
One enquiry, one appointed contractor
On many lead platforms, the same enquiry reaches several trades at once. The customer gets a cluster of calls, the trades race each other on price, and most of them have paid for the privilege of losing.
We run it differently. When an enquiry comes in and has been qualified, we appoint one contractor to it. That contractor is booked in for the site visit, prices the job, and is named in the customer's quotation as the appointed main contractor. If they decline, or cannot make it work, we offer it to someone else. At no point is the enquiry sold, shared or put out to a group. There is more on this in is the work exclusive.
This matters for allocation in a practical way. Because only one contractor is appointed, allocation is a decision we make with care rather than a broadcast. We are choosing the person we think will look after that customer best, and the best evidence we have is how each contractor has actually performed with us.
It also means allocation cannot be bought. Joining is free, there is no membership and no per-lead charge, so there is no premium tier and no way to pay for priority. The full commercial picture is in no upfront lead fees explained.
What we look at
What earns you more of the work
Allocation follows performance you control. None of it depends on how long you have been trading or how big your firm is.
Responding quickly
Replying to a new opportunity the same day, ideally within about two hours. A quick yes or a quick no both count in your favour. The detail is in our response time standards.
Communicating clearly
Telling us when a quote will be late, when a start date needs to move, or when something on site has changed. The contractors who get latitude are the ones who keep us informed.
Professionalism with customers
Turning up when agreed, explaining the job plainly, and leaving the customer with a good impression. You are on site under your own name, and the customer judges the whole arrangement by you.
Completed work
Jobs finished to standard, with any problems put right. Nothing weighs more heavily than a record of work that went well from start to finish.
Declining does not count against you
Turning down an opportunity carries no penalty. We would far rather you said no than accepted something you cannot service properly.
Nothing to pay, nothing to buy
There is no paid upgrade and no fee that moves you up the list. The only way to more work is the record you build.
How trust builds
From first opportunity to first call in your area
There is no fixed timetable. Trust builds job by job, and some contractors earn it faster than others.
Checks come first
Before you are introduced to any customer, we check your public liability insurance, reviews and references, the warranties you provide, your trade experience and prior work history, and your ability to meet our standards. The process is set out in contractor onboarding and vetting.
Your first opportunities
New contractors receive opportunities in their area and trade as they come up. At this stage we know you on paper. What we are waiting to see is how you work in practice.
Your first site visit
This is the most informative moment of the whole relationship. A contractor who misses their first site visit without good reason or communication is removed. Everyone performs well at sign-up. Turning up to the first booked appointment is where we learn what actually happens. More in site visit expectations.
Your first quotes and completed jobs
Quotes that come back when expected, customers who are dealt with properly, and work finished to standard. Each one adds to the record we allocate against.
An established record
Contractors with a good record become the people we turn to first in their area. They also get latitude. An occasional missed visit or slow quote is handled as a conversation, because they reschedule and tell us.
How work is spread
One or two reliable contractors per area, and nobody overloaded
Our aim in each area is simple to describe: one or two highly reliable contractors taking most of the work. That gives customers consistency and gives those contractors a steady relationship rather than scraps.
We also set a limit on the other side. We do not concentrate opportunities to the point where a contractor is stretched. A firm with more work than it can service starts missing visits, quoting late and rushing jobs. The customer suffers, the contractor's record suffers, and the network loses the one thing it exists to deliver.
So if your diary is full, say so. We would rather spread work sensibly than push another job onto someone who is already at capacity. Telling us you are busy is part of good communication, and it counts in your favour, not against you.
In practice
What builds your record, and what costs you
Most of this is ordinary good practice. The difference is that here it is noticed and it directly shapes the work you are offered.
Builds your record
- Replying the same day, even if the answer is no
- Rescheduling early when you cannot make a visit
- Quoting smaller jobs within about 48 hours
- Telling us when a larger quote needs more time
- Being courteous and clear with customers on site
- Finishing work to standard and putting problems right
Costs you
- Going quiet after an opportunity is sent
- Missing a first site visit without word (removal)
- Letting a quote drift with no update
- Accepting work you cannot realistically service
- Leaving customers chasing you for answers
- Failing to put defective work right (removal)
You choose which jobs you take. Declining an opportunity carries no penalty and does not reduce what you are offered later. What does count against you is silence, because it leaves a customer waiting and stops us offering the job to someone who can take it. See can I choose which jobs I take.
Being straight about it
What allocation can and cannot promise
We will not promise you a volume of work, and you should be wary of anyone who does. The number of opportunities you see depends on three things: the area you cover, the trade you work in, and your track record with us. The first two are partly outside anyone's control. The third is almost entirely inside yours.
Most of our current work is roofing, skylight installation and larger domestic construction, but the model is not tied to particular trades. Coverage is UK-wide, and we confirm it postcode by postcode rather than publishing a map. If you want to know how your patch looks, tell us about your business and we will give you a straight answer. Which areas can I cover and how much work can you provide go into both questions.
What we can promise is how the decision is made. Allocation is based on the things listed on this page. It is not based on who has been in the network longest, who is most persistent on the phone, or who has paid anything, because nobody pays anything.
The reasoning
Why reliability is the deciding factor
Our proposition to customers is reliability. We tell them who is coming before they commit, we keep them informed, and we remove contractors who fail to meet our standards. Every one of those promises depends on the contractor we appoint.
That is why allocation leans so heavily on track record. It is not a points system for its own sake. It is the only honest way to run a network where the customer's whole experience rests on one appointed firm.
It works in your favour too. Contractors who are reliable are not competing on price against three strangers for the same enquiry. They are building a record that earns them more of the work in their area, and the admin around each job is handled for them. If you want the fuller picture of how the arrangement runs, start with how contractor networks work.
When plans change
How the rest of the network gets its chances
Concentrating most of the work with one or two contractors per area does not mean everyone else waits indefinitely. Regular contractors decline work, fill their diaries, take holidays and have jobs that overrun. Each time that happens, the opportunity is offered to another contractor in the network, and that is how newer contractors build the record that earns them more.
It also means the position of an established contractor is earned continuously rather than held by right. A contractor who was once the first call and stops responding, starts missing visits or leaves work unresolved will see that reflected, just as a newer contractor who performs well will see the opposite.
We are open about this because it is the honest version of how any network with standards works. Some contractors leave because the arrangement does not suit how they run their business, and that is fine. The common reasons, and what we have learned from them, are in why contractors leave the network.
Straight answers
Allocation questions
Is the same enquiry sent to other contractors?
No. One contractor is appointed per enquiry. If that contractor declines, we offer it to someone else, but it is never shared with several firms at once and never sold.
Will declining a job reduce the work I get?
No. Declining carries no penalty. What affects allocation is silence, missed first visits, poor communication and work that is not put right, not the number of jobs you say no to.
How quickly can a new contractor build a record?
There is no set timetable. It builds job by job. A contractor who responds quickly, attends their visits, quotes when expected and completes work well will see that reflected sooner than one who is slow to reply.
Can I pay for more opportunities?
No. There is nothing to pay at all: no membership, no subscription and no charge per lead. Allocation follows track record and nothing else.
What if I already have plenty of work?
Tell us. We avoid overloading contractors because it harms the customer and your record. A short message saying your diary is full is exactly the kind of communication that counts in your favour. The quick version of this page is at how are jobs allocated.
For contractors
Tell us about your business
Your trade, the areas you cover and the size of work you take on. A person reads every enquiry, and if it looks like a fit we will send you the full application.